These days, very few smartphone launches excite people enough to queue up for hours in the street. Apple's iPhones are pretty much the exception to the rule.
Yet on a warm, sticky day in central London, more than 200 people snaked around the streets outside the SwiftKey offices near London Bridge just to get a glimpse at the OnePlus 2, a smartphone few have even heard of.
Key Features
- 5.5in display (1920 x 1080)
- Snapdragon 810/ 4GB RAM
- 9.85mm/175g
- USB-C port
- OxygenOS (based on Android 5.1)
- 13MP/5MP cameras
- Dual SIM
- Fingerprint sensor
- Price: £239
- Release date: 11 August (with invite)
The long queue – and the one million-plus people who have registered interest in the OnePlus 2 online – is testament to the hype the company generated on the back of the surprising success of the OnePlus One, which launched 15 months ago and sold 1.5 million units.
OnePlus 2 is selling its second smartphone (as it did its first) as a "flagship killer", and not only the flagship models from Apple and Samsung out now but the ones coming in 2016 too.
OnePlus 2: Design
Key Features
- 5.5in display (1920 x 1080)
- Snapdragon 810/ 4GB RAM
- 9.85mm/175g
- USB-C port
- OxygenOS (based on Android 5.1)
- 13MP/5MP cameras
- Dual SIM
- Fingerprint sensor
- Price: £239
- Release date: 11 August (with invite)